About Madison Optometric Center
We are a premier eyecare center, providing exceptional eye care and fashion forward eyewear. We provide a warm, welcoming environment where relationships matter!
Meet the Team
Dr. Kottraba, Magna Cum Laude, Illinois College of Optometry, has been with MOC for 6 years, and practicing optometry for over 20. She's originally from Ohio and has her bachelor's degree from Miami University. She enjoys all aspects of the eye care profession, and offers a wide spectrum of patient care.
Dr. Morgenthaler graduated from the Southern California College of Optometry and has practiced optometry in Madison for over 30 years. He has been with MOC for 10 years. He practices primary care optometry with a particular interest in contact lenses, refractive surgery and anterior segment.
Ryan comes to MOC with a history in retail sunglass sales in sunny Orlando, where hip sun protection for eyes is a part of the landscape. He’s got a real eye for fashion and flair, and guarantees to make shopping for frames as much fun as showing them off.
Samantha is 2nd generation MOC, following her mamma’s lead into the world of eye care. Like mother like daughter, she was a frames consultant for Tura Eyewear before bringing her organizational mastery and family commitment to MOC.
Lynne became the owner of Madison Optometric Center after joining the practice as a partner in 2012. She has over 25 years of optical experience, including 17 years in sales with Tura Eyewear, 2 years as a territory manager for an optical lab, and 10 years as an operations manager in private practice. Her focus is on making you feel good about your eyewear choices, and on training her staff to do the same. She also brings to the practice a genuine love for downtown Madison.
MOC, featured on The CW's Talk of the Town
In the 1940s, our original practice at 615 State Street was a perfume shop owned by Erdis Hansen. The cabinets you see behind her were used to display our eyewear for the 32 years we were there. We look forward to discovering hidden secrets about our new location!