Products & Services

At Madison Optometric Center we provide everything you need in the eyewear and eye care department. We offer frames from all over the world, including freize frames, made in the USA. We pride ourselves in providing unique, Boutique, and Family Owned eye wear companies, along with a few "Brand" name styles.
Just a few of the brands we carry include:

  • Czone
  • Adidas
  • BCBG
  • Sora
  • Legre
  • Oxibus
  • Dolbany
  • NW 77th
  • Kate Spade
  • Scott Harris
  • Sho
  • OGI
  • Seraphin
  • States (made in USA)
  • Maui Jim
  • Rem
  • Tura
  • William Morris
  • Etina O Barcelona
  • Bon Vivant
  • Red Rose

Our Opticians

Dr. Michael Morgenthaler and Dr. Nancy Kottraba take pride in providing the one-on-one interactions required to solve eye health and vision problems for our patients in Madison, WI and surrounding communities.
MOC Equipment
We have vision testing and can fit contacts at exams. We are available for emergency care, and welcome and encourage walk-ins. Yes, we are currently accepting new patients. Some of our products and services include:

  • Bifocal and trifocal Lenses
  • Children's eyewear
  • Polarized sun lenses
  • Protective eyewear
  • Replacements
  • Same-day soft contact lenses
  • Sleep-in contact lenses
  • Sports eyewear
  • Sunglasses

Staff members at Madison Optometric Center are well trained in their field of expertise and attend continuing education classes throughout the year. This creates an office culture designed for excellent patient care and personalized service. Come let us prove it to you.


We have partnered with VSP, VIPA, Eyemed, SHIP, MetLife, and Aetna insurance. Not on this list? Come in and let’s talk about some options for you.

Your eyeglasses are custom made for your unique prescription.

Once your order has been placed it cannot be cancelled or returned.

Your understanding is greatly appreciated!