Why MOC?

Welcome to Madison Optometric Center!

From the moment you walk in the door, we want you to know you’ve come to the right place.

Madison Optometric CenterWe understand that shopping for glasses can either be great fun or excruciating misery, so we strive to make sure your experience is everything you need it to be and more. We welcome you with genuinely friendly, knowledgeable staff, comprehensive eye care, and wall after wall of timeless, classic eyewear.

We offer brands with high-end, trendy labels; but we also carry many brands with no label at all. Really, you don’t need a label. It doesn’t matter what it says on the sides; what matters is how they look on you.

You never know what frames are the perfect frames until you try them on. Consider how they fit, your facial features, and your personal style. You want something that will enhance your look, not drown it out. Because in the end, people won’t be looking at your fabulous glasses…they’ll be looking at your beautiful, handsome face.

Hand in hand with the frames is the eye care itself. We offer contact fittings, the newest lenses, and our optometrists are on-site. We can work with most insurance companies to make sure your eyes get the health care they deserve.

We're at 512 State Street, near Pipefitter, Life is Good, and the new Art Gecko. Stop by, try on some glasses, and let us help you see well and look good doin' it.